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Advertising & Promotion

While the ¹ú²úºÚÁÏ logo should never be re-typeset, designers may choose to use the Century and Frutiger font families utilized in the logo for headlines, body copy, etc. However, for advertising, other fonts that stylistically contrast with the logo may be preferable. Suggested serif fonts include Times New Roman, Caslon; suggested sans-serif fonts include Futura, Helvetica, Proxima Nova, and Gill Sans. Ideally, fonts should not feel discordant (except in rare cases when a more cacophonous effect is desired). As new fonts become available, use taste and discretion in their implementation.